Project Overview​​​​​​​​

This project showcases an ad campaign for Valentino, designed to engage the emerging Gen-Z luxury market while retaining appeal to the brand’s Millennial audience. The fragrance—Viva Forte (a hypothetical name)—is positioned as a key part of one’s journey toward discovering boldness and authenticity, a powerful and unifying theme that resonates with both target groups. The ad campaign is supported by a comprehensive marketing strategy.

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Valentino Born in Roma

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• To produce a impactful body fragrance ad campaign for Valentino that resonates with both the emerging Gen-Z luxury market and Valentino's established Millennial consumer base.

• Ensure the campaign stays true to Valentino’s expressive and elegant brand identity.

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• Research on Valentino to understand its brand heritage, values, and visual language.

• Identification of storytelling and messaging opportunities to engage Gen-Z and Millennial audiences.

• Concept development, including campaign logline, narrative arc, and character insights.

• Creation of visual moodboards and detailed storyboards to guide campaign aesthetics and direction.

• Model scouting and casting to align with the campaign’s messaging and Valentino’s brand identity.

• Production planning, including scheduling, budgeting, and location coordination.

• Photoshoot management and creative direction to ensure cohesive execution of the campaign vision.

• Development of a comprehensive marketing strategy to support campaign rollout across relevant channels.

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The project resulted in a compelling fragrance ad campaign for Valentino. The campaign was supported by a fully developed marketing strategy and the final execution demonstrated how storytelling, visual identity, and strategic positioning could be integrated to create an emotionally resonant campaign.

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• This project offered hands-on experience in launching an AD campaign and deepened my understanding of the full creative and strategic process—from research and ideation to execution, production, and post-production.

• It sharpened my creative direction, marketing insight, and project management skills.

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Brand Research, Messaging and Conceptualization,  Storyboarding, Model Scouting,  Production Planning and Coordination,  Creative Direction, Photoshoot Management,  and  Marketing Strategy.

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Director  ------------------------------------------------  Koyna Mitra

Director of Photography  --------------------------  Rachel Shipman

Editor  --------------------------------------------------  Kashish Tanwani

Model  -------------------------------------------------  Taylor Nichole

Hair and Makeup  -----------------------------------  Taylor Nichole