PROJECT OVERVIEW
Created a Valentino body fragrance campaign that bridges Gen-Z expression and Millennial sophistication, positioning the scent as a symbol of bold authenticity while remaining true to the house’s expressive and elegant identity.
DELIVERABLES
Campaign Film, Campaign Photography Assets, Marketing Mix, Social Media Static Promos.
MY ROLE
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Conducted in-depth research on Valentino’s brand history, value proposition, and target audience to inform campaign strategy.
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Identified a key brand challenge and developed a creative treatment and logline for the campaign narrative.
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Created detailed storyboards and visual concepts to guide production and creative execution.
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Developed a production schedule, outlined production needs, and prepared a budget for campaign execution.
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Coordinated model scouting, fashion styling, and photoshoot logistics to ensure seamless production flow.
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Defined key marketing channels and designed a marketing plan to maximize campaign reach and engagement.
MY LEARNINGS
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Hands-on experience in launching an AD campaign.
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Deepened my understanding of the full creative and strategic process, from research and ideation to execution, production, and post-production.
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Sharpened my creative direction, marketing insight, and project management skills.
01
PROCESS
01
Brand Immersion
Brand research, analysis and positioning.
02
Concept Development
Campaign narrative, logline, and character direction.
03
Visual Narrative & Pre-Production
Storyboarding, casting, and production logistics.
04
Production Execution
Photoshoot management and on-set creative direction.
05
Marketing Integration
Multi-channel rollout plan and assets.
TEAM
Director: Koyna Mitra
Director of Photography: Rachel Shipman
Editor: Kashish Tanwani
Model: Taylor Nichole
Hair and Makeup: Taylor Nichole