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Internship
(Details and outcome of the project cannot be publicly released due to a NDA. Please connect with me to learn more about the deliverables.)
PROJECT OVERVIEW AND MY ROLE
As part of a SCADpro industry collaboration with BMW Financial Services, our team worked on enhancing the digital financing experience across Brazil and Latin America. The project focused on improving platform usability and encouraging financing adoption over cash purchases while maintaining BMW’s premium brand standards.
MY DELIVERABLES
Cross-Market Benchmarking and Experiential Marketing & Activation Plan
MY ROLE
As a member of the Brand Strategy team, I
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Benchmarked global fintech and financial service platforms.
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Analyzed strategies driving financing adoption across conservative markets.
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Developed premium, user-centric financial experiences and experiential marketing activations to support financing adoption.
MY LEARNINGS
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Gained a deeper understanding of how consumer behavior and cultural nuances influence financing adoption across markets.
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Strengthened my ability to transfer insights across industries, applying marketing and brand strategy learnings to a financial services context.
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Learned how experiential marketing can simplify complex financial services and drive engagement and adoption.
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Enhanced my skills in translating research and benchmarking into actionable, brand-aligned strategies and experiences.
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Developed the ability to think and adapt dynamically when addressing complex, market-specific challenges.