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MARKET ENTRY STRATEGY
For my LXMT 776: Travel & Hospitality course, I developed a market entry strategy for Aman Resorts, proposing an expansion into Patagonia, Chile, to strengthen its footprint in the South American market.
My Role: Brand Analysis, Market Research, Market Analysis, Financial Feasibility Analysis, Pricing Strategy and Market Entry Strategy.
STARTUP STRATEGY
For my LXMT 776: Travel & Hospitality course, I developed a fine wine investment platform concept designed to simplify access, enhance liquidity, and broaden participation in the fine wine investment market.
My Role: Market Research, Market Analysis, Competitive Analysis, Concept Development, Business Model Strategy and Revenue Modeling.
MARKET ENTRY STRATEGY
For my LXMT 749: Capstone Project, I developed a market entry strategy for Six Senses, proposing an expansion into Palawan, in the Philippines, to further strengthen its footprint in the Asian market.
My Role: Brand Analysis, Market Research, Market Analysis, Financial Feasibility Analysis, Pricing Strategy and Market Entry Strategy.
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