PROJECT OVERVIEW
Developed a market entry strategy for Six Senses to expand into Palawan, in the Philippines, further strengthening its presence in the Asian luxury hospitality market while staying true to the brand’s sustainable, nature-led approach.
DELIVERABLES
Market Entry Strategy and Marketing Mix
MY ROLE
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Identified the opportunity for Six Senses to expand its offering and conducted in-depth brand research and operational analysis.
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Conducted market and consumer research to evaluate demand and validate the need for a new luxury wellness resort, supported by secondary and primary research.
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Shortlisted the Philippines as the expansion market based on PESTEL analysis, strategic fit, and the opportunity to strengthen Six Senses’ presence in Asia.
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Evaluated and selected Palawan as the site based on brand alignment, competitor landscape, and destination potential.
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Developed a 5P marketing mix (Product, Place, Price, People, Promotion) to define the resort’s strategic positioning.
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Built financial forecasts to assess long-term viability and commercial feasibility of the concept.
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Created resort concept mockups and an AI-generated campaign video to visually communicate the brand experience.
MY LEARNINGS
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Developed a practical understanding of financial forecasting and feasibility evaluation in luxury hospitality expansion.
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Learned to distinguish between brand-building expansions and revenue-driven growth strategies within a global portfolio.
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Strengthened my ability to structure end-to-end market entry strategies, from opportunity identification to marketing mix execution.
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Enhanced strategic research skills and decision-making through competitive, geographic, and brand-alignment analysis.