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MARKET ENTRY STRATEGY
For my LXMT 745: Global Distribution for Luxury Brands course, I developed a market entry strategy to expand TheRealReal into Europe, proposing its first European brick-and-mortar retail store in Paris.
My Role: Brand Analysis, Market Research, Market Analysis, Consumer Research, Financial Feasibility Analysis and Market Entry Strategy.
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10-YEAR BRAND AUGMENTATION STRATEGY
For my LXMT 730: The Art of Luxury course, I developed a 10-year brand augmentation strategy, outlining a long-term vision to guide the brand’s evolution, strengthen its positioning, and drive sustained growth.
My Role: Brand Research, Brand Analysis, Market Research, Market Analysis, Trend Forecast, Competitor Analysis and Brand Strategy.
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