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FRAGRANCE BRAND EXTENSION
For my LXMT 501: Business Concepts in Luxury and Fashion intensive course, I developed a brand extension strategy for The Row, introducing a fragrance trio to expand the brand into beauty.
My Role: Brand Research, Brand Analysis, Market Research, Market Analysis, Consumer Research, and Brand Extension Strategy.
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FRAGRANCE CAMPAIGN
For my LXMT 740: Visual Narrative for Consumer Engagement course, I developed a campaign film for a Valentino fragrance, designed to engage emerging Gen Z consumers.
My Role: Brand Research, Concept Development, Storyboarding, Managing Campaign Logistics, Model Scouting, Styling, and Creative Direction.
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