PROJECT OVERVIEW
Developed a fine wine investment platform concept designed to simplify access, enhance liquidity, and broaden participation, while maintaining a premium, trust-led brand positioning.
DELIVERABLES
Startup Concept, Business Model, Revenue Model, and Marketing Mix
MY ROLE
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Conducted in-depth market research and analysis of the fine wine investment industry to understand it's performance, identify trends, competitive dynamics, and white-space opportunities.
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Developed Vyne’s core concept, defining its key differentiators.
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Structured the business and revenue model, outlining how both the platform and partner wineries generate income.
MY LEARNINGS
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Developed a comprehensive understanding of the fine wine investment market, including its key players, and value drivers.
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Strengthened the ability to identify white space opportunities within niche and emerging markets through strategic analysis.
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Built foundational skills in structuring a venture plan, including key elements required to develop, launch, and scale a new business.
PROCESS
01
Opportunity Identification
Conducted preliminary research across travel and hospitality ventures, identifying strong potential within the fine wine investment space.
02
Industry Research
Analyzed the fine wine investment market, key competitors, and existing platform models to understand gaps and opportunities.
03
Market Gap Identification
Identified a clear white space in accessible, transparent, and liquid wine investment platforms.
04
Strategic Development
Developed the venture concept and go-to-market strategy for Vyne, defining its business model, and positioning within the fine wine investment ecosystem.
TEAM
Anushka Khale, Molly Daines, Taylor Barcus